No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, Boris Said, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy. The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.